Easy Guide to Technical SEO for Business Websites

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If you’ve got a website, technical SEO might sound complicated, but it doesn’t need to be. Think of it as the behind-the-scenes work that helps search engines understand your site and show it in search results. Here’s a simple checklist to keep your site tidy and working well.

1. Make Your Pages Easy to Read

  • Use one clear heading (H1) per page. This acts as the main title of this post.

  • Break up your content with subheadings (H2, H3) to help visitors scan. Each of the numbered points here is a H2.

  • Write a short page title and description. These often appear in Google results.

  • Add alt text to images so search engines and screen readers know what they show.

  • Use proper labels for layout areas, such as “header”, “main”, and “footer”.

  • Avoid cluttered code and don’t load lots of scripts before your main content.

2. Clean, Consistent Links

  • Keep page URLs short, meaningful, and easy to read. (https://sparrowdigital.co.uk/blog/2025/06/23/easy-guide-to-technical-seo/)

  • Use hyphens-between-words (not_underscores).

  • Make sure each page has a unique link.

  • Stick to one style for links across your whole site.

3. Site Structure That Makes Sense

  • Try to make every page reachable in three clicks or fewer.

  • Add breadcrumb links to help users see where they are.

  • Include a sitemap to guide search engines through your pages.

  • Check your site works properly on mobiles and tablets.

4. Speed and Accessibility

  • Compress images and use modern formats like WebP for faster loading.

  • Keep your site code clean and streamlined.

  • Enable caching so pages load quicker for repeat visitors.

  • Use a content delivery network (CDN) to improve speed worldwide.

  • Make sure your website works for everyone, including users with disabilities.

5. Help Google Understand Your Content

  • Add structured data (also called schema) to give search engines more context.

  • Test your structured data with Google’s Rich Results Test.

  • Use canonical tags, a setting (usually found in your SEO plugin) that tells Google which version of a page is the main one.

  • Ensure important pages are not blocked by mistake.

6. Keep an Eye on Performance

  • Use Google Search Console to check for problems.

  • Scan your site now and then with tools like Screaming Frog or Ahrefs.

  • Monitor site speed and fix anything that’s slowing you down.

  • Keep content fresh, fix broken links, and remove pages that no longer work.