The Sick and The Wrong are one of the UK’s leading Paragliding, Splitboard, Snowboard and Ski companies. Steve and the team are a true local independent store, based in Keswick in the Lakes District. They’ve been around for an age and it shines through when it comes to their wealth of knowledge about any gear that you need for your adventure.
Visit WebsiteWe approached the Sick and The Wrong and proposed a design refresh to try and increase conversions.
One of the challenges that comes with a wordpress theme refresh is making sure the live shop is exactly how it should be when the switch across takes place.
“We wanted to bring their awesome household name online”
The Sick and the Wrong in-store experience and brand just wasn’t reflected on their website, so we wanted to bring their awesome household name online.
The benefit of a WordPress Theme refresh for an e-commerce website is that all of your admin system can remain the same, so you don’t need to worry about learning new stuff. However, you end up increasing sales long term with an enhanced front end that looks after your customers.
