The thing we’ve noticed about digital marketing for small businesses is: the push from corporations – Meta, Google and the social platforms in between, to fit their framework. Designed to maximise the reach and profit of their business and, if you play your cards right, your business. Then there is the pull from small businesses, to keep their local personality secure.
Most small businesses don’t want a stock standard approach by a digital agency. What most small businesses need is someone to show them how to get the most out of 1-2 social media platforms, and tips for getting their website out there. Basically, just to understand the easy wins. So, here are some things to think about which will give you the confidence to build the online side of your business.
See below the easiest ways you can get more out of your online presence!
Put yourself in your customers shoes and post what they want to see.
Ask yourself some questions about your customer. What are your customers interests? What sort of content would they like to see? If you are really struggling with this question, ask them!
Pick 1-2 social media platforms, and do them well!
It is challenging to keep up with so many social media platforms available. Do some research into what social media platforms your customer tends to spend the most time on, and focus on that one.
Make sure you’re active on your social media.
If you’ve not posted anything since 2020 on your blog or Facebook page, it is time to reset that password and start posting. Posting once a month on your blog is great, but with social media, posting 1-2 times per week at the least is what you need to be most effective!
Use all of the features that your chosen social media platforms have to offer.
Stories, reels, text posts, images, video, Q&A and live videos are all options for getting creative. The more you use, the more your chosen social media platform will naturally boost your status.
Take customers on your journey.
People want to know the ins and outs of your business. There is no such thing as oversharing. In 2022 we’re more social media aware than ever and know what feels fake. People are searching for genuine connection and authenticity.
Ask for customer feedback.
Send an email requesting a review after someone makes a purchase, or ask for one in-store. When your business does get a review, thank people for leaving feedback, and have a plan in place if someone leaves a negative one.
Send email newsletters.
A monthly newsletter with your mailing list goes a long way. It keeps your business in the forefront of the customers mind.
We know it can be daunting to get on top of your online stuff. Dan felt the same way before biking up this mountain, and look, he made it to the top!
If you need more than a blog post when it comes to how to get your business out there, get in touch. We’re more than happy to help.